News

Press Releases

April 22, 2026

10 Jan 2025

From Burgers To Biohacking—The Rise Of Wellness Franchises

As the $900 billion U.S. franchise industry expands in 2026, a new wave of membership-driven wellness brands are redefining how franchising scales — and who owns it.

Athletec News

March 26, 2026

10 Jan 2025

Infrared Workouts: Do They Really Boost Fitness and Recovery?

In the 1960s, infrared saunas were invented in Japan as a gentle alternative to regular saunas for therapeutic use.

Athletec News

March 26, 2026

10 Jan 2025

At-home saunas are all the rage right now — so we tried one to see if they're actually worth it

But are these at-home saunas really comparable to the real deal? What’s up with the “infrared” heat, anyway?

Athletec News

March 26, 2026

10 Jan 2025

Sauna services bring the healing heat to Southern California

The old custom is suddenly a new trend in wellness

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Blog

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How Infrared Sauna Supports Brain Health

May 12, 2026

10 Jan 2025

How Infrared Sauna Supports Brain Health

Discover how infrared sauna may support brain health by improving circulation, reducing inflammation, and regulating the nervous system.

Blog

May 5, 2026

10 Jan 2025

The Science of Consistency: Build your Ritual

Small habits repeated over time can produce meaningful health benefits. Learn why consistency with wellness rituals matters for long-term well-being.

Blog

May 4, 2026

10 Jan 2025

Contrast Therapy, Redesigned

Blog

May 4, 2026

10 Jan 2025

What is Contrast Therapy?

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