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February 6, 2026

Perspire Sauna Studio Joins Erewhon Lifestyle Collective to Expand Access to Science-Backed Wellness

Perspire Sauna Studio , the country's largest sauna franchise specializing in full spectrum infrared (IR) and red-light therapy (RLT), and contrast therapy through SNO Showers, today announced it has joined Erewhon 's Lifestyle Collective, the iconic Los Angeles-based health and wellness market.

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February 6, 2026

The New Yorker - GOINGS ON

The New Yorker GOINGS ON - What we’re watching, listening to, and doing this week. On & Off the Avenue by Rachel Syme. Perhaps the most heartening light source I’ve found of late, though, requires leaving the house. A few weeks ago, I walked by Perspire Sauna Studio , in Williamsburg.

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February 6, 2026

Feel Good Friday Member Story of Recovery

Feel Good Friday with Perspire Sauna Studio Chicago We are celebrating Feel Good Friday with the owner and a member of Perspire Sauna Studio Chicago.

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Franchising.com
December 5, 2025
December 2025

Perspire Sauna Studio Joins Erewhon Lifestyle Collective to Expand Access to Science-Backed Wellness

Perspire Sauna Studio , the country's largest sauna franchise specializing in full spectrum infrared (IR) and red-light therapy (RLT), and contrast therapy through SNO Showers, today announced it has joined Erewhon 's Lifestyle Collective, the iconic Los Angeles-based health and wellness market.

The New Yorker
November 10, 2025
November 2025

The New Yorker - GOINGS ON

The New Yorker GOINGS ON - What we’re watching, listening to, and doing this week. On & Off the Avenue by Rachel Syme. Perhaps the most heartening light source I’ve found of late, though, requires leaving the house. A few weeks ago, I walked by Perspire Sauna Studio , in Williamsburg.

CBS News
November 7, 2025
November 2025

Feel Good Friday Member Story of Recovery

Feel Good Friday with Perspire Sauna Studio Chicago We are celebrating Feel Good Friday with the owner and a member of Perspire Sauna Studio Chicago.

Fitt Insider
October 31, 2025
October 2025

Perspire appoints Chief Marketing Officer

Leading Infrared Sauna Franchise Taps Seasoned Marketing Leader to Accelerate Member Growth and Franchise Expansion. Perspire Sauna Studio , the country’s largest sauna franchise specializing in full spectrum infrared sauna (IR) and red-light therapy (RLT), announced the appointment of Caroline Linton as Chief Marketing Officer. Linton will oversee brand strategy, integrated marketing, consumer growth, and franchise development marketing as Perspire advances its next phase of national expansion.

Athletec News
October 31, 2025
October 2025

North America's Most Wellness-Obsessed Cities in 2025

A new ranking scored cities based on their concentrations of fitness studios, gyms and spas, as well as online wellness sentiment Some cities stay up late, others wake up early for Pilates. There’s a clear shift underway, where getting a healthy glow and a full eight hours of sleep are the new humble brag rather than bottle service or partying until the wee hours of the morning. Add in the growing crossover between personal care and wellness, and the pursuit of feeling good has become a lifestyle in itself.

Morning Brew
October 11, 2025
October 2025

Saunas are the hot new activity for Americans

Here’s something happening in the US that the European mind can easily comprehend: Saunas are surging in popularity stateside due to their health and social benefits. The US sauna market is expected to grow by ~$151 million between 2025 and 2029, according to the market research firm Technavio. Americans are increasingly looking for fitness alternatives and something other than a bar for socializing, leading to more sweatboxes popping up around the country: Perspire Sauna Studio recently announced plans to open 15 new US locations, bringing its total to nearly 100. And it has 200 more in development.