ABOUT US
Your dream team

OUR MISSION

Perspire Sauna Studios strives to bring the benefits of infrared saunas to communities in a friendly, comfortable, spa-like atmosphere.

OUR VISION

With a focus on excellent customer service & unique guest experience, Perspire aims to set the standard for infrared sauna studios across the country as they expand to bring IR sauna healing to every community.

OUR STORY

Perspire Sauna Studio’s founders were inspired by the science-backed properties of infrared saunas. They first hand experienced the benefits – from skin purification, relaxation, eased joint/muscle pain – and overall they just felt better after each session. They were shocked to discover there was no easy way to get a sauna session. So, back in 2010 they began their journey of making these benefits convenient and accessible to their Southern California community.

The age-old wellness practices of sauna heat therapy are proven and trusted, for one simple reason — they work. The first saunas built in Africa were developed to rid the body of infectious diseases. The Finnish tradition of sauna use is thought to date back as far as 7000 BC to optimize health on a daily basis. For these ancient cultures, saunas were not a luxury, but a necessity.

Here at Perspire Sauna Studio, we lead with that same belief. It’s no secret that toxins and stress invade our bodies every single day which causes a multitude of health problems both seen and unseen. It’s necessary to remove this from our bodies to optimize health.

Knowledge makes our guests powerful. As they recognize their body’s positive response to infrared and color therapy they will not only become wiser about their bodies, they will become healthier, their immune systems stronger, their skin will glow and their bodies will heal — naturally.

As our guests relax in our cedar, antimicrobial infrared sauna suites, their bodies begin to heat from the inside out the transformation begins; it’s the start of healing their body’s ailments, warding off disease, burning calories, and cleansing their cells.

We understand that we are just one destination on our guest’s wellness journey’s but we believe we are a fundamental aspect of personal health and well-being.We invite guests to relax, release, and receive the healing properties of infrared and color therapy in the comfort of private, clean, and welcoming sauna rooms.

lee_braun-headshot-ceo

LEE BRAUN

CEO, President & Co-Founder

Lee’s Degree in Business from Michigan State University and his background in the commercial construction industry have provided him the foundation to successfully grow Perspire Sauna Studio into the innovative and fast-growing company it is today. Lee has been the driving force for the development and growth of the company every step of the way; he has been the Managing Partner of SweetSweat17, LLC since 2010, the Managing Partner of Perspire HB since its opening in 2016, and has taken on the titles of CEO, President and Co-Founder of Perspire Sauna Studio at the onset of its formation in September 2017.

KEN ARSENIAN

Sr. Vice President & Co-Founder

Ken has worked alongside Lee from day one to lay the groundwork for Perspire. His BA from University of Southern California, his Juris Doctorate (JD) from Western State College of Law and several years of experience in B2B Software Sales, has been essential to the development and growth of Perspire. He serves as the Co-Founder of SweetSweat17 and Perspire HB since their formations in 2010 and 2016, and has embraced the titles of Sr. Vice President and Co-Founder of Perspire since September 2017.

SHERY CHRISTOPHER

Franchise Advisor

Shery brought her expertise and talents to the team as the Director of Franchise Development when the company was formed in 2017. As the owner of Shery Christopher Consulting for over 30 years, she has coached and consulted business owners and franchisors on all aspects of planning, development, systemization and expansion.

KATY FETTERS

Director of Training & Operations

Katy joined the team in 2012 as the General Manager of SweetSweat17 overseeing all employee operations at the local Orange County locations. She trains all front of house employees in software, customer service, member sales and day to day responsibilities. Katy has held the title of Director of Training since the company’s transition in September 2017.

KATELYN MCCREERY

Director of Business Development

Katelyn’s Degree in Business from the University of Nevada LV and experience in food and beverage marketing has provided her with the knowledge and skill set to assist in developing Perspire’s brand and partner relations in the Orange County community. She has held her position as the Business Development Director for all local studios since joining the team in 2016, and has taken on the new title of Director of Business Development during the transition of the company in 2017.

Lex Gascon

VP, Marketing

Lex joined the Perspire Sauna Studio team in June 2021 as the Vice President of Marketing. Lex graduated from Arizona State University magna cum laude with a BA in Organizational Leadership. Lex joins the team with 13 years of experience in the fitness industry, including leading a domestic and international franchise marketing team. Most recently, Lex led an emerging fitness brand through the COVID-19 pandemic, successfully opening 14 locations doubling their brick and mortar footprint. Lex is bringing her passion for health and industry knowledge to continue Perspire’s rapid growth.

COLTON KHAN

Marketing Manager

Colton serves as Marketing Manager for the Perspire Brand. He drives the creative direction at Perspire Sauna Studio and oversees the marketing efforts of all studio locations. Colton earned his degree in Economics and Textiles & Clothing from the University of California Davis. Previously, Colton was managing e-commerce marketing and merchandising for lifestyle apparel company Marine Layer. His journey into personal development and holistic health and wellness took him took him around the world, becoming a certified yoga instructor, and implementing alternative and progressive health practices, including infrared and chromotherapy. Now back in California, he is using his experiences in marketing, branding, and management and passion for transformative healing to evolve the Perspire brand.

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