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March 26, 2026

Infrared Workouts: Do They Really Boost Fitness and Recovery?

In the 1960s, infrared saunas were invented in Japan as a gentle alternative to regular saunas for therapeutic use.

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March 26, 2026

At-home saunas are all the rage right now — so we tried one to see if they're actually worth it

But are these at-home saunas really comparable to the real deal? What’s up with the “infrared” heat, anyway?

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March 26, 2026

Sauna services bring the healing heat to Southern California

The old custom is suddenly a new trend in wellness

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April 22, 2026

From Burgers To Biohacking—The Rise Of Wellness Franchises

As the $900 billion U.S. franchise industry expands in 2026, a new wave of membership-driven wellness brands are redefining how franchising scales — and who owns it.

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March 14, 2026

Perspire Sauna Studio Partners with Dose to Elevate Post-Sauna Wellness Rituals Nationwide

Dose’s Clinically Backed Liquid Supplements Now Available for Purchase at All Perspire Sauna Studio Locations, Supporting Guests’ Wellness Routines Beyond the Sauna

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March 14, 2026

From sauna to ice bath, Dr. Reed shares the benefits of contrast therapy

Here’s why you should go hot-cold.

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March 14, 2026

Saunas Are Hot Right Now

It’s something the rest of the world has known for a long time, but Americans are only now really embracing it: The restorative powers of a good, long sweat session in a sauna.

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February 6, 2026

Perspire Sauna Studio Joins Erewhon Lifestyle Collective to Expand Access to Science-Backed Wellness

Perspire Sauna Studio , the country's largest sauna franchise specializing in full spectrum infrared (IR) and red-light therapy (RLT), and contrast therapy through SNO Showers, today announced it has joined Erewhon 's Lifestyle Collective, the iconic Los Angeles-based health and wellness market.

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February 6, 2026

The New Yorker - GOINGS ON

The New Yorker GOINGS ON - What we’re watching, listening to, and doing this week. On & Off the Avenue by Rachel Syme. Perhaps the most heartening light source I’ve found of late, though, requires leaving the house. A few weeks ago, I walked by Perspire Sauna Studio , in Williamsburg.

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February 6, 2026

Feel Good Friday Member Story of Recovery

Feel Good Friday with Perspire Sauna Studio Chicago We are celebrating Feel Good Friday with the owner and a member of Perspire Sauna Studio Chicago.

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The Daily Valet
January 20, 2026
January 2026

Saunas Are Hot Right Now

It’s something the rest of the world has known for a long time, but Americans are only now really embracing it: The restorative powers of a good, long sweat session in a sauna.

Franchising.com
December 5, 2025
December 2025

Perspire Sauna Studio Joins Erewhon Lifestyle Collective to Expand Access to Science-Backed Wellness

Perspire Sauna Studio , the country's largest sauna franchise specializing in full spectrum infrared (IR) and red-light therapy (RLT), and contrast therapy through SNO Showers, today announced it has joined Erewhon 's Lifestyle Collective, the iconic Los Angeles-based health and wellness market.

The New Yorker
November 10, 2025
November 2025

The New Yorker - GOINGS ON

The New Yorker GOINGS ON - What we’re watching, listening to, and doing this week. On & Off the Avenue by Rachel Syme. Perhaps the most heartening light source I’ve found of late, though, requires leaving the house. A few weeks ago, I walked by Perspire Sauna Studio , in Williamsburg.

CBS News
November 7, 2025
November 2025

Feel Good Friday Member Story of Recovery

Feel Good Friday with Perspire Sauna Studio Chicago We are celebrating Feel Good Friday with the owner and a member of Perspire Sauna Studio Chicago.

Fitt Insider
October 31, 2025
October 2025

Perspire appoints Chief Marketing Officer

Leading Infrared Sauna Franchise Taps Seasoned Marketing Leader to Accelerate Member Growth and Franchise Expansion. Perspire Sauna Studio , the country’s largest sauna franchise specializing in full spectrum infrared sauna (IR) and red-light therapy (RLT), announced the appointment of Caroline Linton as Chief Marketing Officer. Linton will oversee brand strategy, integrated marketing, consumer growth, and franchise development marketing as Perspire advances its next phase of national expansion.

Athletec News
October 31, 2025
October 2025

North America's Most Wellness-Obsessed Cities in 2025

A new ranking scored cities based on their concentrations of fitness studios, gyms and spas, as well as online wellness sentiment Some cities stay up late, others wake up early for Pilates. There’s a clear shift underway, where getting a healthy glow and a full eight hours of sleep are the new humble brag rather than bottle service or partying until the wee hours of the morning. Add in the growing crossover between personal care and wellness, and the pursuit of feeling good has become a lifestyle in itself.

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