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The health benefits of saunas: backed by research and experts

Saunas might seem like a new trend in wellness, but they’ve actually been around for thousands of years.

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Perspire Sauna Studio Opens 100th Location in Continued Franchise Expansion

The California-based infrared sauna and red-light therapy brand began franchising in 2018 and now has studios across the U.S.

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Tess Holliday Says 222 Days in the Infrared Sauna ‘Changed My Life’

The model and body activist said she "couldn’t be happier" about her infrared sauna journey

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Perspire Sauna Studio Launches “Spring Reset Challenge” Aimed at Building Consistent Wellness Habits

Month-long challenge encourages members nationwide to complete eight sessions in April for a chance to win a complimentary membership

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Infrared Workouts: Do They Really Boost Fitness and Recovery?

In the 1960s, infrared saunas were invented in Japan as a gentle alternative to regular saunas for therapeutic use.

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At-home saunas are all the rage right now — so we tried one to see if they're actually worth it

But are these at-home saunas really comparable to the real deal? What’s up with the “infrared” heat, anyway?

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Sauna services bring the healing heat to Southern California

The old custom is suddenly a new trend in wellness

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From Burgers To Biohacking—The Rise Of Wellness Franchises

As the $900 billion U.S. franchise industry expands in 2026, a new wave of membership-driven wellness brands are redefining how franchising scales — and who owns it.

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Perspire Sauna Studio Partners with Dose to Elevate Post-Sauna Wellness Rituals Nationwide

Dose’s Clinically Backed Liquid Supplements Now Available for Purchase at All Perspire Sauna Studio Locations, Supporting Guests’ Wellness Routines Beyond the Sauna

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From sauna to ice bath, Dr. Reed shares the benefits of contrast therapy

Here’s why you should go hot-cold.

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Saunas Are Hot Right Now

It’s something the rest of the world has known for a long time, but Americans are only now really embracing it: The restorative powers of a good, long sweat session in a sauna.

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Perspire Sauna Studio Joins Erewhon Lifestyle Collective to Expand Access to Science-Backed Wellness

Perspire Sauna Studio , the country's largest sauna franchise specializing in full spectrum infrared (IR) and red-light therapy (RLT), and contrast therapy through SNO Showers, today announced it has joined Erewhon 's Lifestyle Collective, the iconic Los Angeles-based health and wellness market.

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The New Yorker - GOINGS ON

The New Yorker GOINGS ON - What we’re watching, listening to, and doing this week. On & Off the Avenue by Rachel Syme. Perhaps the most heartening light source I’ve found of late, though, requires leaving the house. A few weeks ago, I walked by Perspire Sauna Studio , in Williamsburg.

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Feel Good Friday Member Story of Recovery

Feel Good Friday with Perspire Sauna Studio Chicago We are celebrating Feel Good Friday with the owner and a member of Perspire Sauna Studio Chicago.

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Press
July 20, 2020
July 2020

Perspire Sauna Studio Offers An Innovative Health-Based Concept For Entrepreneurs And Multi-Unit Operators

One-hundred and fifty-degree infrared heat. That’s a description of the cathartic experience offered by Perspire Sauna Studio, the nation's first and largest infrared sauna, and light therapy brand. But it’s not just a business model that works, it’s one that can provide potentially life-saving health benefits for customers and opportunities for savvy entrepreneurs. In a time of COVID-19, Perspire Sauna Studios’ innovative technology can help build strong immune systems that keep people healthy and more able to fight off illness. Many of Perspire Sauna Studios’ guests can attest to how the experience has changed their lives and been a source of refuge amidst the current landscape. “I think of my time in the sauna as a reset button that allows me to leave behind both soreness and stress. Sauna sessions at the end of the day have really helped clear my mind and ease my muscles & joints, leaving me feeling a sense of euphoria and leading to deeper and more restful sleep. I perform better with mental clarity, accomplish more with less muscle soreness, and recover faster with a proper sleep cycle. Perspire helps me with all of this!" -Shaun T. "I love the sterile clean environment of the lounge! Friendly and uplifting atmosphere!! The sweat, the vibe, the cool washcloth - it’s a great experience every time I come in." Misti O. The studios allow operators to provide its services while adhering to social distancing policies. The onsite staff is small, all booking is done online, and each infrared sauna is located within its own private room. Add it all up and experienced entrepreneurs looking for a new and innovative concept can bring the concept to the masses quite effortlessly even despite the current circumstances. Perspire Sauna Studio took 8 years to fine-tune and develop its infrared sauna studio model with 3 corporate studios before opening up to franchising. In just two years the brand has quickly established itself as not only the standard for infrared saunas, but as a premier wellness brand for the masses focused on natural health benefits, excellent customer service, and a unique guest experience. “After working in and with the studios for over seven years, I have seen guests arrive for their session rushed, busy, stressed, even sad, and leave completely rejuvenated and ready to take on whatever is next in their day. From the moment you walk into Perspire you will have the same quality of service and experience. We've been fortunate to be able to continue to grow with teams, franchisees, and officers who all subscribe to the common goal of helping everyone feel and be their absolute best,” said Katy Fetters Director of Operations for Perspire Sauna. Saunas have long been known to provide numerous health benefits. But Perspire's unique approach combines full-spectrum infrared sauna therapy with the therapeutic beauty of medical-grade color light therapy. Unlike traditional saunas, infrared heat penetrates the body's core cells and tissues to detoxify, enhance the immune system, reduce stress, improve sleep, relieve muscle aches and pains, and purify the skin. Each 40-minute sauna session is in the comfort and safety of one’s own private room and sauna constructed of anti-microbial cedarwood. The infrared heat itself is also anti-bacterial. Additionally, complimentary towel service, including a chilled eucalyptus towel, and premium entertainment options such as Netflix and Pandora are offered via Smart TVs in each room. Entrepreneurs looking for a new business opportunity that also makes a difference in the health and wellness of others, inquire at perspirefranchise.com for available territories.

Press
February 18, 2020
February 2020

NETFLIX & SWEAT IN AN INFRARED SAUNA

AUSTIN IS A SWEATY PLACE. If you’ve experienced the apex of Texas heat in August, then you may find that the sweat that follows can feel draining. Along those lines, it’s been said that Texans don’t need to sit in a sauna because we sweat plenty. That sounds true, but is it? Perspire Sauna Studio, which opened its first Texas location in Westlake, uses infrared saunas with chromotherapy to induce “a different kind of sweat.” Samantha Tucker, regional manager for Perspire, explains what that means. “Different than a traditional sauna that heats the external environment around you, infrared light will penetrate three to four inches beneath the skin’s surface to start the healing process from within the body,” Tucker says. “That means easing the mind, relaxing muscles, relieving joint pain, and purifying the skin at a deeper level.” What does heating your body at a deeper level accomplish for your health, and does that mean the experience is uncomfortable? “Dry saunas tend to be much hotter, almost 200 degrees, and you can only stay in them for a short session, roughly 15 minutes,” Tucker explains. “IR saunas operate at a lower temp, around 120 to 160, with a session length of 30 to 40 minutes.” Find a Doula, a Yoga Class or a Salt Cave in Our 2020 Wellness Guide Most research on saunas is conclusive. Unless you’re pregnant or your doctor has advised you not to, it’s a safe way to boost your wellness. Toxins and stress, two common nemeses to our well-being, wreak havoc on our sympathetic systems. While our liver and kidneys are our primary detoxifiers, sweat is another way to release excess salts and pollutants that we unknowingly absorb. “The power of IR sauna is in its ability to bring you into a parasympathetic state, or your healing and relaxed state,” Tucker says. “Most people experience this in a massage, that feeling of total relaxation, mind at ease, body feeling less tension, and an overall sense of calm and peace.” CBD, Skin Care and More Austin-Based Wellness Brands to Try If you like the idea of sitting in a sauna, but sharing a small room with strangers and nothing to distract you makes you recoil, then Perspire could be your answer. Each private room has a TV with services like Hulu and Netflix, so you can simultaneously stream and sweat. “Come in, be greeted by a friendly staff, sit in your private suite, with your own personal entertainment setup, and let the infrared panels do the work for you, all while you sit still and fall into deep relaxation,” Tucker says. Perspire’s Westlake Hills studio (at 3300 Bee Caves Road, #100) is just its first location in Austin, with two more opening in the Triangle and Northwest Hills coming soon.

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