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May 29, 2026

The health benefits of saunas: backed by research and experts

Saunas might seem like a new trend in wellness, but they’ve actually been around for thousands of years.

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May 29, 2026

Perspire Sauna Studio Opens 100th Location in Continued Franchise Expansion

The California-based infrared sauna and red-light therapy brand began franchising in 2018 and now has studios across the U.S.

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May 29, 2026

Tess Holliday Says 222 Days in the Infrared Sauna ‘Changed My Life’

The model and body activist said she "couldn’t be happier" about her infrared sauna journey

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May 29, 2026

Perspire Sauna Studio Launches “Spring Reset Challenge” Aimed at Building Consistent Wellness Habits

Month-long challenge encourages members nationwide to complete eight sessions in April for a chance to win a complimentary membership

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March 26, 2026

Infrared Workouts: Do They Really Boost Fitness and Recovery?

In the 1960s, infrared saunas were invented in Japan as a gentle alternative to regular saunas for therapeutic use.

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March 26, 2026

At-home saunas are all the rage right now — so we tried one to see if they're actually worth it

But are these at-home saunas really comparable to the real deal? What’s up with the “infrared” heat, anyway?

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March 26, 2026

Sauna services bring the healing heat to Southern California

The old custom is suddenly a new trend in wellness

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April 22, 2026

From Burgers To Biohacking—The Rise Of Wellness Franchises

As the $900 billion U.S. franchise industry expands in 2026, a new wave of membership-driven wellness brands are redefining how franchising scales — and who owns it.

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March 14, 2026

Perspire Sauna Studio Partners with Dose to Elevate Post-Sauna Wellness Rituals Nationwide

Dose’s Clinically Backed Liquid Supplements Now Available for Purchase at All Perspire Sauna Studio Locations, Supporting Guests’ Wellness Routines Beyond the Sauna

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March 14, 2026

From sauna to ice bath, Dr. Reed shares the benefits of contrast therapy

Here’s why you should go hot-cold.

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March 14, 2026

Saunas Are Hot Right Now

It’s something the rest of the world has known for a long time, but Americans are only now really embracing it: The restorative powers of a good, long sweat session in a sauna.

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February 6, 2026

Perspire Sauna Studio Joins Erewhon Lifestyle Collective to Expand Access to Science-Backed Wellness

Perspire Sauna Studio , the country's largest sauna franchise specializing in full spectrum infrared (IR) and red-light therapy (RLT), and contrast therapy through SNO Showers, today announced it has joined Erewhon 's Lifestyle Collective, the iconic Los Angeles-based health and wellness market.

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February 6, 2026

The New Yorker - GOINGS ON

The New Yorker GOINGS ON - What we’re watching, listening to, and doing this week. On & Off the Avenue by Rachel Syme. Perhaps the most heartening light source I’ve found of late, though, requires leaving the house. A few weeks ago, I walked by Perspire Sauna Studio , in Williamsburg.

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February 6, 2026

Feel Good Friday Member Story of Recovery

Feel Good Friday with Perspire Sauna Studio Chicago We are celebrating Feel Good Friday with the owner and a member of Perspire Sauna Studio Chicago.

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October 1, 2025
October 2025

Perspire Sauna Studios CMO Caroline Linton asks: Do you turn pressure into preparation?

Perspire's CMO was featured on The Corporate Competitor podcast to share her journey on walking on to UC Irvine Division 1 Women’s Volleyball team, to fueling a growth mindset, to her career growth to CMO in boutique fitness to boutique wellness.

Press
September 23, 2025
September 2025

If You’re Sweating, Are You Burning More Calories?

Although you might feel like you’re burning more calories if you sweat, that isn’t always the case. “As sweat evaporates from the skin, it helps prevent overheating and supports safe physical exertion,” says Rachelle Reed, PhD , an exercise physiologist from Perspire Sauna Studio in Athens, Georgia. “Many factors like genetics, fitness level, hydration, and environment all affect how much someone sweats.”

Press
September 22, 2025
September 2025

Perspire Sauna Studio Expands in NYC, SoCal, & Other Key Markets

Perspire Sauna Studio expands into NYC, Socal, & Other Key Markets, approaching 100 open studios.

Press
September 15, 2025
September 2025

Go inside Perspire Sauna Studio in West Loop

CBS Chicago takes you inside Perspire Sauna Studio West Loop to explore the benefits of infrared sauna and modern self-care.

Press
July 23, 2025
July 2025

Perspire CEO Lee Braun Featured on FITT Insider

Founder & CEO Lee Braun joins FITT Insider to share Perspire’s growth story and how the brand is leading the way in science-backed wellness experiences.

Press
July 22, 2025
July 2025

Perspire Sauna Studio Opens in Birmingham at Birmingham Pointe

Multi-studio owner Stephanie Ubaydi was recently featured on WJBK-TV FOX 2 Detroit to share the full-body benefits of Perspire and celebrate Perspire Birmingham opening.

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Your intro session is up to 50% off — a private suite with full-spectrum infrared heat, red light therapy, and personalized enhancements to suit your wellness journey.

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