Pride Month is celebrated every June as a tribute to those who were involved in the Stonewall Riots. It’s also a month that gives everyone permission and encouragement to embrace who they are by letting the world know — in style — that loving yourself is the greatest revolution!
The rainbow aptly signifies the colorful activities of this month-long celebration which includes massive rallies, pride parades, parties, workshops, concerts, and countless more LGBTQ+ events to attract participants from all over. Commemorations and memorials are also held for members of the community who have lost their lives to hate crimes and HIV/AIDS. Campaigns and rallies aim to promote and preserve the history and well-being of the lesbian, gay, bisexual, and transgender community. (1)
Pride month also creates a time for businesses to show their support to the LGTBQ+ community by changing their logos to rainbow colors or doing special edition items to promote equality. This year more than ever it seems like businesses are amping up their promotions even more — which raised a conversation with our core team here at Perspire.
Is this really helpful to the LGBTQ+ community?
Our CEO Lee Braun, shares his thoughts on this: “As someone both a member of the LGBTQ+ community and a business owner I used to have mixed feelings about businesses using rainbow logos. The cynical part of me thought corporations aren’t as committed to their public statements of pride and shouldn’t pander to us. It could seem corporations use pride as a marketing ploy to drive sales and of course I laugh at the funny memes posted online. But then I snap out of it and quickly remember how lucky I am to be witnessing such an incredible amount of exposure these businesses are bringing to the LGBTQ+ community. Whether the leaders of corporations care or not about PRIDE it doesn’t matter to me anymore, they realize they have to recognize us. Plus who doesn’t love rainbows?”
Yea, who doesn’t love rainbows aaaaand glitter?!
No matter how you celebrate Pride, in a public parade, or in the comfort of your own home, making a donation to the Trevor Project or with the purchase of a rainbow logo item from your favorite brand — you are helping to celebrate and recognize the LGBTQ+ community and giving permission to every human to live authentically.
Pride is so much more than a month, it’s how you honor and celebrate your everyday moments, big and small. It’s a time to capture all the unique and simple life moments that make your life even more remarkable.
Braun says, “To me, #pridemonth brings an overwhelming sense of belonging and visibility. It’s a colorful celebration of life as well as a month-long reminder on how far we have come and how much farther we have to go in recognizing and appreciating diversity.”
Pride Month is a great opportunity to learn about the fight for what’s right. Here are some numbers to look at while deciding how you’d like to celebrate pride month this year:
- 52% – the percentage of LGBTQ people who’ve experienced depression recently.
- 1 in 8 – the number of LGBTQ people who have experienced unequal treatment from healthcare staff.
- 46% – the percentage of lesbian, gay, and bisexual people who are open about their sexual orientation with their family.
- 4.1% – the estimated percentage of women who identify as LGBT.
- 350,000 – the number of people in the LGBTQ community that are transgender women.
- 1 in 5 – the number of LGBTQ women living in poverty.
- 43% – the percentage of LGBTQ employees who haven’t revealed their orientation at work.
- 50% – the percentage of LGBTQ workers who recently got federal protection from discrimination.
- 10% – the amount of time LGBT workers spend hiding their identities.
- <$12,000 – the annual income earned by 22% of LGBTQ people.
Some projects and services to consider donating or supporting this month: