Your dream team


Perspire Sauna Studios strives to bring the benefits of infrared saunas to communities in a friendly, comfortable, spa-like atmosphere. To help everyone to ignite the wellness within.


With a focus on excellent customer service & unique guest experience, Perspire aims to set the standard for infrared sauna and red light therapy studios across the country as they expand to bring IR sauna healing and red light therapy to every community.


Perspire Sauna Studio’s founder, Lee Braun, was inspired by the science-backed properties of infrared saunas. He had first hand experience with the benefits – from sweating, weight loss, skin purification, relaxation, eased joint/muscle pain – and overall he just felt better after each session. He was shocked to discover there was no easy way to get an infrared sauna session. So, back in 2010 he began the journey to make these benefits convenient and accessible to his Southern California community.

The age-old wellness practices of sauna heat therapy are proven and trusted, for one simple reason — they work. The first saunas built in Africa were developed to rid the body of infectious diseases. The Finnish tradition of sauna use is thought to date back as far as 7000 BC to optimize health on a daily basis. For these ancient cultures, saunas were not a luxury, but a necessity.

Here at Perspire Sauna Studio, we lead with that same belief. It’s no secret that toxins and stress invade our bodies every single day which causes a multitude of health problems both seen and unseen. It’s necessary to remove this from our bodies to optimize health.

Knowledge makes our guests powerful. As they recognize their body’s positive response to infrared and red light therapy they will not only become wiser about their bodies, they will become healthier, their immune systems stronger, their skin will glow and their bodies will heal — naturally.

As our guests relax in our cedar, antimicrobial infrared sauna suites, their bodies begin to heat from the inside out the transformation begins; it’s the start of healing their body’s ailments, warding off disease, burning calories, and cleansing their cells.

We understand that we are just one destination on our guest’s wellness journey’s but we believe we are a fundamental aspect of personal health and well-being.We invite guests to relax, release, and receive the healing properties of infrared and red light therapy in the comfort of private, clean, and welcoming sauna rooms.



Founder and CEO

Lee’s Degree in Business from Michigan State University and his background in the commercial construction industry have provided him the foundation to successfully grow Perspire Sauna Studio into the innovative and fast-growing company it is today. Lee has been the driving force for the development and growth of the company every step of the way; he has been the Managing Partner of SweetSweat17, LLC since 2010, the Managing Partner of Perspire HB since its opening in 2016, and has taken on the title, CEO, of Perspire Sauna Studio at the onset of its formation in September 2017.


Vice President Franchise Development

Cory joined us in March 2021 and sits as our Vice President of Franchise Development. He has been in franchising his whole professional career from field-based support in casual restaurants to being an executive in the fitness world. He spends his time with his wife and children enjoying the outdoors, sporting events, and time at the lake together.

Lex Gascon

Vice President, Marketing

Lex joined the Perspire Sauna Studio team in June 2021 as the Vice President of Marketing. Lex graduated from Arizona State University, and joins the team with over a decade of experience, including leading a domestic and international franchise marketing team. Lex is bringing her passion for health and industry knowledge to continue Perspire’s rapid growth.


Director of Operations

Katy joined the team in 2012 as the General Manager of SweetSweat17 overseeing all employee operations at the local Orange County locations. Katy has continued to grow with Perspire Sauna Studio and has held roles such as the Director of Training and worn many hats since the company’s transition in September 2017. She now holds the title of Director of Operations, welcoming and training all new franchisees in the Perspire Way while leading the Operations department and continuing to cultivate Perspires culture built upon our core values.


Real Estate Project Manager

Katelyn’s Degree in Business from the University of Nevada LV. She joined the team in 2016 as the Business Development Director, cultivating local partnerships for the Orange County studios then expanding her role to cover, site selection, all aspects of new studio buildouts, and procurement.  As of Summer 2022 Katelyn has transitioned to the role of Real Estate Project Manager.

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